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Our Story


Freys and Keeks is a stylish British demi-fine jewellery brand created by Jemma Laly. Based in the heart of Surrey, Jemma has always had a passion for jewellery, drawing inspiration from her rich Indian heritage and love of fashion.

Jemma wanted to design pieces that were minimal, modern yet focus on the power of gemstones and self-care. This is where Freys and Keeks was born.

Named after her 2 young children, Freys and Keeks offer contemporary pieces, mixed with precious and semi-precious stones which can be layered or worn individually. Each piece is expressive and characterful, giving the opportunity to mix and match depending on mood.

Freys and Keeks jewellery is created with a conscience and integrity, therefore all designs are ethically crafted and responsibly sourced.

Jemma takes pride in each design. We believe that each woman deserves to be able to afford their own piece of mood lifting jewellery. It is not only about how the jewellery looks but more importantly how it makes you feel – our aim it to make you feel beautiful, confident and empowered.